Presented by AIGA and Yale School of Management

Advance your business knowledge
Explore timely topics to understand significant transformations and technological advances in the business world, apply financial tools and strategic analysis, and capitalize on new client opportunities. Case studies, lectures, guest speakers and study groups will give attendees a more complete understanding of business and design through the eyes of business executives. Learn more about the curriculum and faculty.

See the big picture
Take away a more complete understanding of top management perspectives and be a more productive partner in communication, branding and product development strategies.
Make powerful connections

Business Perspectives for Creative Leaders is designed exclusively for design executives who work with designers or clients to develop strategic responses to client challenges—in the form of a comprehensive communication or positioning strategy, or the design of a range of products or services. This select group of senior-level creative leaders will come together to discuss, network, debate and grow with each other.

“I found the experience to be one of the most fulfilling and meaningful experiences of my professional and academic career.”
—Debbie Millman, 2003 participant

Who should participate?
Participants are likely to view the design process as an integral part of solving complex problems, whether that experience involves communication, functional or strategic design:

• Principals or senior creative leaders in mid- to large-size studios or in-house design departments whose counsel to clients (external or internal) goes beyond the creation of artifacts
• Senior managers in advertising, public relations or other firms who retain, hire or work closely with designers
• Vice presidents, directors and managers in corporate design or communication departments

Apply Now
Enrollment in “Business Perspectives for Creative Leaders” is limited to a select group of senior executives and is subject to the approval of the Admissions Committee. Apply for the program today!

If you need special assistance to participate in this program, please contact AIGA SF at aiga@aigasf.org or 415-626-6008. For reasonable assistance accommodations to be provided, please RSVP for the event and notify us at least five business days in advance. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.
More information about accessibility, public transportation and parking.